Toronto Eaton Centre Media Tower

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Located at the heart of Toronto (Yonge-Dundas Square), the Toronto Eaton Centre Media Tower is a multi-media outdoor advertising venue where advertisers can take advantage of both static and digital marketing in a variety of options to suit their needs. The Media Tower consists of 3 Trivision Billboards, 1 LED Digital Board, 1 LED Ticker and Integrated Column Lighting.

Dundas Square is home to great shopping, restaurants and theatre as well as a growing community with a university and both residential and corporate towers.

Nokia’s “See Yourself Live” campaign did just that as it used real people walking through Yonge Dundas Square as models for the ads that ran on the video board. To find out more about the Nokia campaign, click here.

Size: 40’wide by 30’ high.
Weekly Audience: 700,000
Attributes: The entire space is 18 storeys high and 100 feet wide.

Packaging Options: Advertisers can now take advantage of booking shorter term campaigns with the ability to choose from several combinations of the tower components. This opens up the options for advertisers of all budgets to participate in the action at Dundas Square.

North Lobby Posters

The Eaton Centre’s North Lobby displays allow you to extend your reach from outside in with posters 12 feet high and 16 feet wide.

Number of Boards: 3
Dimension of Boards: 12’ Wide X 16’ High
Visual Opening of Boards: 10’ 10 1 / 8 ” Wide X 14’ 10 1/4 ” High

Bay-Dundas Concourse

Development of the Bay-Dundas area is rapidly changing with the Ryerson School of Business and major retailers Best Buy, Canadian Tire and Mark’s Work Warehouse, all of whom just opened new stores at the west end of the Bay-Dundas Concourse

This addition to OBN’s products includes an interior digital network that offers the same flexibility of strategically changing creative to suit an advertiser’s needs on a daily or even several times daily basis, just as OBN's large outdoor digital boards offer. As well, new technology employed for this interior digital network gives advertisers the ability to offer the public downloads of music or videos through Bluetooth equipped mobile phones and can also encourage text messaging to request certain types of ads: for example, texting a message in response to an ad for a car to ask to see it in a particular colour.

The network consists of eight ceiling-mounted, 45” LCD high resolution Sharp video displays, and nine 12’ x 6’ posters, creating a bold and impactful way for advertisers to reach people traveling between TEC and the new Ryerson School of Business.

Number of Boards: 8
Weekly Audience: 150,000
Dimensions of 45” LCD Displays: 39” Wide X 21.875” High

Number of Boards: 9
Dimension of Boards: 11.83’ Wide X 5.83’ High